Beautiful Productivity In Every Language

Sinelco Group is a leading European distributor of salon and beauty products with a distribution center in Ronse, Belgium. Sinelco, which is owned by Sally Beauty Holdings, has been growing and shipping larger volumes of individual items, rather than full cases. To adapt to its changing business, Sinelco needed to rethink its picking process. The solution was to implement a Lucas solution featuring Jennifer voice, through Lucas Systems partner Dastronic, that optimizes the existing warehouse space and workforce.

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“Dastronic projected we would see a productivity increase of 30% with pick by voice, but in reality some pickers work twice as fast with Lucas without even being aware of it,”

Erwin Bauwens, General Manager at Sinelco 

Productivity With Lucas

Dastronic integrated Jennifer with their Optima WMS product using the JenLink voice interface, a standard, extensible integration framework that is a core component of the Jennifer VoicePlus system. Sinelco and Dastronic conducted a full-scale pilot of Jennifer. As part of the voice implementation, Sinelco replaced their five year old mobile computers with Motorola MC3190 rugged mobile computers that support both voice and traditional barcode scanning applications. Jennifer is used today by 20 workers across two shifts.

“Our workers prefer having a ‘conversation’ with Jennifer as they work. In addition to helping them do their jobs better, work is more fun and less monotonous. Thanks to our workers and the team from Lucas and Dastronic, initial training and start up was faster than anything I have ever seen.” 

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