Because of the sheer volume of customers Orgill serves, they must work with orchestrated precision and efficiency, starting from the receipt of inbound orders to the delivery of orders that allows for their most straightforward and optimized disposition. Each customer has different needs and expectations and Orgill stakes its reputation on tailoring their fulfillment execution to best serve their specific requirements.
According to Josh Sencindiver, Order Filling Manager for Orgill at their Rome, New York distribution center, Orgill’s smaller customers don’t tend to have a lot of storage space. In these cases, Orgill occupies a unique and differentiated position in the industry in that they can also act as the backroom for customers, playing the role of inventory manager. Sencindiver explained that these customers, “have an order day, a fill day and a delivery day. If they don’t get their items on their delivery day, they might not have the capability to sell that item later.”
Not only does Orgill fulfill orders to the store for customers, but they also operate as an e-commerce fulfillment center for many retailers. An item could be bought from a customer’s website but it is then picked, packed, and shipped right out of an Orgill DC. The efficiency and accuracy of the fulfillment process in each of their distribution centers is orchestrated through the Lucas Warehouse Optimization Suite, which is powered by Jennifer™, the brain, voice, and orchestration engine of the solution.