Rotary Corporation

Rotary, based in Glennville, GA is the world’s largest supplier of outdoor power equipment parts, tools and accessories, serving mass merchants, OEMs, repair shops and domestic and international distributors.

Transforming Fulfillment Operations To Meet Next-Day Delivery Demands

The Objective

In the face of rising demand and shipping volumes, the management team at Rotary Corp. recognized that their current fulfillment systems and processes would not be able to meet their customers’ next-day delivery demands. Rather than building from scratch, the company embarked on a seven-month project to reconfigure it’s 250,000 square foot central DC and reengineer it’s fulfillment processes.

The Solution

The Results

Ed Nelson

President and CEO

We began the journey with a detailed assessment and financial analysis of multiple alternatives. This ultimately resulted in a new and enhanced process flow for our shipping operations including warehouse inventory management, automated voice selection, advanced handling equipment and a redesigned conveyor system.

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